Blanket of Conformity

At this point in AceFrog’s development, it’s an appropriate time for a brief perspective on what drives me to write.


With each week that passes, opportunities to improve my writing skills take form through blog posts, social media, emails, general conversations, and networking events. Writing has deep roots in my family and I just happen to be an offshoot of it.

At the naive age of eighteen, when I was chomping at the bit to move out of my parents house, a simple realization sprung to mind that has stuck with me to this day: education was a cornerstone of influence within our household. My parent’s conviction that success is directly correlated with one’s formal education and their ability to effectively articulate was undeniable. My mother, an established high school English teacher, and my father, a Doctor of Pharmacy and accomplished scientist/artist, drove into me the importance of purposeful and concise communication no matter the topic or environment. These unwavering beliefs carried over into my undergraduate education and formal career.


To this day, I embrace the passion of writing in order to be an effective communicator. It’s important for all American citizens to do our best and exhibit depth and meaningful, grammatical articulation when sharing with others. Doing so will inspire others to follow your lead.

Unfortunately, the importance of grammar is losing ground to a myriad of deleveraging trends: public school systems no longer putting grammar at the forefront of learning, brevity of daily communication driven by technological innovations such as SMS or MMS texting and Twitter, and, paramount to the cause, parents that no longer enforce proper grammar within the household.

One of the greatest endeavors within my lifetime will be to reinvigorate, inspire, and excite youth about the powerful, persuasive medium of writing.


American culture operates off the end trails of the corrosive articulation known as the sound bite. It was popularized by business marketing, adopted by multiple media platforms such as television and radio, and, in the twenty-first century, has infiltrated its way into every aspect of our daily lives. Too many American citizens have forgotten the great satisfaction that can be obtained through reading and writing.

Whether reading for enjoyment or to educate, taking the time to digest information has many long-lasting, residual psychological benefits. In addition, writers are born from prolific readers through the metamorphosis of cerebral articulation. Reading stimulates the same neural connectors used to compose prose.


American society is bombarded with the relentless proliferation of mind numbing video on the Internet, mentally degrading television programming, and shallow advertising which all contribute to the epidemic of shortening attention spans. This growing trend is becoming the new norm; the grammatical bar has been lowered and too few are sounding the alarm. Modern day America has simply lowered its grammatical expectations. Now, many professional word smiths choose to simplify their grammatical expressions in order to appease and sell to the masses instead of harnessing the power of the English language and forcing the reader to expand their grammatical intellect.


Search engine Internet queries are ranked by sites that effectively implements Search Engine Optimization (SEO) strategies. SEO schemas favor video and, in turn, proliferate its use as webmasters continually jockey for heightened search engine ranking. Television advertising campaigns must be concise and able to communicate at a fifth grade level to achieve acceptance by the widest viewing audience. Print advertising has devolved by putting more emphasis on graphical communication while decoupling creative, seducing prose. Radio ads have resulted to short sound bites utilizing grade school grammar.

Combining all of these output mediums with a crumbling American public educational system have resulted in overall lower expectations of intelligence within American society. This phenomenon is akin to a spreading malignant cancer.

It’s attacking society’s ability to effectively comprehend and utilize critical thinking skills. Life is not meant to be one big movie with a grotesque, passive audience. Instead, it’s meant to be interactive; a thought-provoking, expansive trip to unknowns that ultimately culminate in one’s wisdom and understanding.


Exploring deeper into the components of interaction, we find that articulate, meaningful, and well-versed grammar is vital to the health and stability of a thriving society. Currently, American society has a burgeoning dependency with communication mediums that promote low interaction inputs without offering ways to elevate the output.

In essence, a majority of Americans have become input junkies.

YouTube, Netflix, and on-demand entertainment are just a few examples of mediums used by consumers to satisfy their input hunger. It’s no wonder why many “present” Americans are witnessing the real-time decline of independent intelligence within society and the consequential rise of passive collectivism.

America needs more meaningful, poignant input!


I challenge you to work on not only what you say and write but its method of delivery. Choose your words wisely, pushing yourself to become a more effective and deliberate communicator.

We need you!

Society is brimming over with hollow informational exchanges. Dare to be different. Dare to step-up to the next level of artful communication. You’ll not only better yourself but will elevate those around you!

4 Responses So Far... Leave a Reply:

  1. Debbie Kitchens says:

    And it shows Matt. You have excellent grammar and writing skills.

    Unfortunately for me, having grown up in wonderful Nashville, “Ah don’t talk right”

    • Matt says:

      Now that’s funny. I’ve never been to Nashville. I’ve always wanted to visit the Grand Ole Opry. So much history. Time to put that one on the Bucket List!

  2. Timothy Torreno says:

    Good writing seems important but maybe not as much a necessity in our technological driven society. I think that audio/video is more efficient and is a more natural way to get info.

    • Matt says:

      I agree that audio/video is efficient and provides a natural way of interaction. My problem with it is it’s mostly one way communication, and too heavy a reliance on it within society is a bad thing. On the whole, if our schools fail teaching us proper grammatical techniques, then its up to us to hone these skills. Science has found that writing and reading develop new neural pathways, and these pathways allow for greater expansion in one’s mind.

      Who wants to limit their mind? Hasn’t it been said that we use somewhere in the neighborhood of 10% of our brain’s neurological processing capacity?